Creating a blog for your birth center is a fantastic way to connect with your audience, provide valuable information, and establish yourself as an expert in your field. Become a trusted resource for potential and existing customers, by providing valuable content that they will want to read. Here are some tips to help you effectively blog for a birth center:
Identify Your Audience's Interests
Start by thinking about what your audience is interested in learning about, and how you can provide this information with your own knowledge and experience. Consider what services you provide and what questions you are frequently asked by your customers. You don’t want to write about just any topic, you want to focus your efforts on the topics that will have the biggest impact on your traffic.
Research Popular Topics:
Look for popular topics relating to your business that already exist on the web. You want to find examples that have a high demand among readers and are generating a lot of traffic for that site. You can do this by searching online, examining social media groups, and reading your competition’s blogs to see what they are talking about and what questions they are answering.
Take some time to research other birth center blogs in order to understand what niches are already saturated and which ones have potential for growth. The easiest way to do this would be to simply go to Google and type in something like “Birth center blogs”. Whatever pops up on the first page will be the best blogs according to Google. They will be from trusted sources with a lot of traffic and provide accurate information. You can use other search engines and search for various other topics to help you get an idea about what to cover in your own blogs.
Social Listening Programs Make It Easy
If you are struggling to think of some commonly asked questions, you can use a listening program like Answer The Public. This website allows 3 free daily searches about any topic you like. Simply enter in a broad topic, such as “Birth Centers” or “Water Births”, and see some of the most commonly asked questions about these topics online. It might take a few minutes to see your results, but the information they provide is worth the wait.
Consider Your Expertise:
Before writing, take a second to consider your own knowledge and what your birth center provides. If you have specific expertise, or something that sets you apart from the competition, then it might be a good idea to highlight that aspect of your business. If there is a topic that a lot of questions are asked about, but it is a service you don’t provide, or something you are not comfortable speaking about, then it might be best to avoid writing about that topic. Choose the topics and niches that align the best with your expertise, and establish yourself as an authority in that area.
Compile all your questions and topics into a list and determine which you could effectively write about with ease. You want to select the topics that you feel would provide the most value to your audience, and that you can effectively write about. If several questions seem related or share a similar thread, then you might be able to put them together in a single blog. Once you have whittled down the list and picked the best topics and questions, it is time to start writing. Let's walk through an example together.
Writing For Success
In this example, let's say I am a new birth center that just opened up in Dallas. I’m writing my first blog, so I want to pick a broad topic that helps introduce new families to a birth center and provides some additional information about what my business can offer.
After doing some research, I found a lot of traffic asking “what is a birth center?”, and “what does a birth center do?”. I have decided to write my first blog answering these questions. I also want to highlight my center’s educational programs and exceptional staff since it's these services that sets us apart from the competition. To do this, I have chosen to title my blog "Choosing a Birth Center: What Sets Us Apart". I also want to hit some keywords that potential customers are searching for, such as “Birth Centers in Dallas”, “Birthing Classes” and “Birth Workshops” since these are additional services we provide.
Let's make an outline to help organize our thoughts:
Choosing a Birth Center: What Sets Us Apart
Paragraph 1: What Birth Centers Do?
- Midwifery Care
- Water Births
- Education Programs
Paragraph 2: Why Choose Us?
- Our Exceptional Staff
- Individualized Birth Plans
- Convenient Location
- 24/7 On Call Availability
Paragraph 3: Additional Resources We Provide
- Birthing Classes
- New Mother Workshops
- Contact For A Free Informational Pamphlet
As you can see, this is just a rough outline, but includes the key points we want to discuss and how we plan to organize them. We want to provide general information about birth centers in the first part and answer the questions we previously selected from our list. Next, we move onto what sets us apart and touch on some of the best aspects of our business that provide the most value to our customers. This is where we talk about our 24/7 availability and our location in Dallas. Lastly, we tie it all together by explaining our services that stand out against the competition and highlight what we do best.
It's also a good idea to include a link to more info, or a call to action button at the end of the blog, (or wherever it makes the most sense). Here, we plan to include a link to a short form where the reader can enter their email address, and receive a free pamphlet with some tips and advice from our New Mother Workshop. This also gives us their email address, allowing us to content them with more info and notifications about future birth classes and workshops.
If all of this feels like a lot, don't worry. Not every blog needs to cover this much information. It's perfectly OK to write just a small paragraph or two. You also do not need to have a more complex call to action than your phone number or button that leads to your Contact Us page. The main goal of writing blogs for your birth center is to add more content to your site and to provide something of value to potential customers.